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There can be no denying the fact that Indian culture has attracted the foreign countries since time immemorial. The growing fascination for Indian culture is clearly visible in the fact that Indian ethnic wear, an epitome of our culture has not only gained popularity overseas but has also seized a sizeable chunk of the market share in many foreign countries.
When we talk of Indian ethnic wear the foremost thing which comes into our mind is that of Chikankari, a delicate and intricate embroidery taking pride in the grace and elegance attached to it. Chikan apparels ranging from men and women’s kurtas and salwar kameez to kids wear now occupies a special place in every wardrobe. The popularity of chikan embroidery in overseas demographics can be gauged from the fact that India exports chikan apparels worth 60 crores of rupees every year.
A major chunk of demand comes from the top notch clients of countries like Europe, Canada, USA, Australia, Italy, Middle East and African Nations. A good response from global customers is a breakthrough achievement of Indian chikan industry.
Here comes a question as to what are the factors that adds to the rising demand of chikan apparels overseas. And the answer lies in the fact that over the past two decades chikan embroidery has performed so well on the world platform that it has now been widely accepted as a new style statement. Chikankari with Indian soul and international in appeal has become a new rage in foreign countries. This elegant art is climbing the fashion ladder just up and up. Chikankari, once a regal art has enamored the fashion designers to such an extents that by experimenting and representing its vivid form on the world forum, they are trying to tap and unleash its potential, thereby making it extremely sought after in international arena.
Here the contribution of our renowned designers Abu Jani and Sandeep Khosla is worth mentioning. They completely revived this timeless art form over a decade ago. Their improvised chikankari collection combined with mirror work, zardozi and several other art works infused a new life in it. From Dame judi dench to Aishwarya Rai Bachchan every other Hollywood and bollywood celebrities are flaunting chikan ensembles by Abu jani and Sandeep khosla on various international platforms and film festivals.
Many other renowned designers like Manish Malhotra and Tarun Tahliyani can be credited for blurring the regional boundaries that has confined chikan embroidery within the regional shackles up till 80’s and made chikankari a renowned name in international souvenir. This is also more evident from the data that states that in the past few years there is a continuous rise in the foreign demand for chikan ensembles. What could be more astonishing than the fact that Indin culture is dominating the foreign wedding wear. The spectacular bridal collection of our designers is fetching huge demand from overseas.
The effort of our dedicated and talented designers has paid off now in terms of growing popularity and recognition of chikankari. It is now being extensively exported to foreign countries. Chikan work is no longer confined to traditional Indian clothes like salwar kameez and sari. It is now available in a variety of western outfits like skirts, tops, pants etc.
When it comes to international fairs and exhibitions Indian chikankari just stands ahead in terms of its impeccable designs and patterns. The growing reach and global appeal of this delicate threadwork can be attributed to its exquisite style and fine needle work which is just unparalleled. This unique handcrafted artistry has become a symbol of Indian culture and is often called as Indian embroidery in international market. This global recognition of indigenous embroidery has also boosted the chikankari industry in India in terms of revenue and skill enhancement of workers engaged. The Indian chikankari exporters are religiously eying the untapped market overseas. About 2500 entrepreneurs are engaged in manufacturing hand embroidery chikan garments and fabrics for sale in local, national and international markets . It has become an absolute necessity to make our indigenous sector more organized so that the supply matches the demand without compromising with the quality.
We at chikankaari.com have not only taken care of our domestic clients but also that of our international clients. Beyond customer satisfaction comes customer delight and we aim at attaining the same. We strive for excellence, not less than that. Our strong production and delivery mechanism ensures maximum customer delight with each ensemble being a master piece. Our exotic collection of chikan ensembles enable the customers feel the royalty. Apart from this, company has the ability to meet large orders with precision and timely deliveries. We aim at serving our international clients with such fine and intricate chikan embroidery that would meet the international standards without compromising with the grace and elegance of the original form.